yippy®
Category

Business

How companies start, grow, compete, and earn — founding, strategy, leadership, sales, and finance, explained for the curious and the working professional.

Business describes how an idea becomes a working company that survives in the market and earns a profit. This pillar gathers knowledge on founding, growing, and running a company day to day, from the first calculation to ongoing management.

What the articles cover

Articles cover strategy, leadership, sales, and finance, from the first business idea to an established firm. Competition, market understanding, and the decisions that shape a company also come into focus, along with how businesses handle setbacks and growth phases.

Anyone running a business, thinking about founding one, or simply wanting to understand how companies work and grow finds clear guidance here on strategy, leadership, and everyday entrepreneurial practice. The articles serve founders, managers, and anyone curious about how business actually works.

Items

  • ArticleChecklist

    Trademark watch: the deadlines and duties of an owner

    After registration, deadlines run for opposition, the grace period for use, renewal and revocation for non-use, with no official collision alert.

  • ArticleLEARN

    Filing a German trademark: procedure, classes and fees

    Ten-year cost calculation for filing, classes and renewal at the DPMA and the EUIPO, covering procedure, deadlines and examination scope.

  • ArticleHow-to

    Trademark search before filing: process and limits

    The German trade mark office does not check earlier third party rights. This piece orders the database queries and weighs them against collision costs.

  • Article

    Patentschutzradar: monitor your IP rights worldwide

    Patentschutzradar monitors patents, trademarks and designs worldwide for infringements — and flags them early, while they are still cheap to stop.

  • Article

    Semrush

    Semrush is a US platform for SEO, content marketing, and competitive analysis, founded in 2008 and based in Boston with around 1,600 employees.

  • Article

    Sistrix

    Sistrix is a leading SEO tool from Bonn, known for its Visibility Index measuring the organic Google visibility of domains.

  • ArticleVibey

    SEO-Day 2026: where SEO meets GEO and AI-coding

    On 19 November the SEO scene meets at the RheinEnergieSTADION in Cologne. The ExpertDay the day before is all about AI-coding this time.

  • Article

    ExpertDay 2026: AI-coding hands-on

    ExpertDay 2026 on 18 November is the confidential pre-event of SEO-Day, focused on AI-coding and product development with AI.

  • Article

    SEO-DAY GmbH

    SEO-DAY GmbH, based in Leverkusen, organizes SEO-Day in Cologne, one of the leading SEO conferences in the German-speaking market.

  • ArticleMarket

    Direct-to-Audience: Selling Without Middlemen

    Why creators who own their distribution capture more value than those who rent reach from platforms.

  • ArticleGuide

    Building a Content Engine that Scales

    Why most content strategies plateau at 100 posts, and what changes when you treat content as infrastructure.

  • Article

    Omeri.com: a highly brandable 5-letter domain under 10k

    Omeri is a sleek, five-letter domain name that radiates sophistication and modern energy. Globally pronounceable, effortlessly memorable, and structurally perfect, this premium .com is built for the next generation of tech startups, luxury brands, and high-growth platforms.

  • ArticleNews

    Meta Acquires Manus in $2 Billion AI Agent Deal

    Meta has acquired Manus , a Singapore-based developer of general-purpose AI agents , in a transaction reported at over $2 billion .

  • ArticleInfo

    Business — operational coverage of companies and markets

    Operational business coverage — companies, markets, money. Focused on substance over narrative: deals, structures, operators, with named sources where possible.

  • ArticleNews

    Skool — community platform for creators and educators

    Skool is an all-in-one online platform designed for course creators, community builders, and knowledge entrepreneurs.

  • ArticleCoachimo

    Elliott Training Academy — yippy

    Elliott Training Academy — US sales, leadership, and personal-development training. Course-and-cohort model with strong mindset emphasis. Value depends on whether learners use the accountability features.

  • ArticleGuide

    Online Communities strengthen Corporate Success

    In an increasingly digitalized world, online communities have become an indispensable part of many companies' business strategies. The ability to engage with customers directly and in real time offers companies valuable insights and strengthens customer loyalty.

  • ArticleGuide

    Effective Community Management

    Building an engaged online community is crucial for digital brands looking to thrive in today’s competitive market.

  • ArticleHow-to

    How to Build a Thriving Online Community

    Creating a thriving online community is a powerful way for entrepreneurs to boost their brand and foster meaningful connections with their audience. By implementing effective community engagement strategies, you can transform casual followers into dedicated advocates for your e-commerce business.

  • ArticleGuide

    The Power of Business Communities

    In the ever-evolving landscape of entrepreneurship, business communities have become a cornerstone for success and growth. These dynamic networks provide a platform for entrepreneur networking, fostering meaningful business collaboration and community building.

y1v2h6y6889cwfbryr9sBack to overview